Retention rate

The Top 3 Ways to Calculate User Retention Rate with Formulas

In 1999, NASA’s Mars Climate Orbiter burned up as it entered the Martian atmosphere. The reason? Mismeasurement. Thrust was reported by the software in newtons

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Be Your Customers’ Ritual: Consistent Engagement Results in 90% Audience Retention after One Month

Rituals support healthy relationships. Whether or not you regularly make the time to have coffee with a friend will affect if you stay close over

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Appboy and Apptimize Host Spotify, Instapaper, Hopscotch at #engage NYC

Last week, Appboy co-hosted our #engage Meetup with Apptimize to focus attention on mobile growth and explore real-life experiences related to mobile acquisition, engagement and retention. Our expert panel

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