relationship marketing

Mobile-Powered Loyalty Programs: How to Get It Right

The world’s moving fast. New technologies, new consumer expectations. And all manner of new distractions that can keep customers from coming back. To ensure long-term

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6 Ways Hillary Clinton’s New App is a Masterclass in Relationship Marketing and Mobile Engagement

When it comes to using technology to reach people, we’re used to brands leading and political campaigns (eventually) following. It’s still common for candidates to

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Help Your Customers Unplug: A Call for Conscious Marketing

Smartphones hit the scene in the early aughts. The first baby iPhone came to market in 2007, which means they’ve been in our lives for

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Relationship Marketing Is the Future of Marketing

Acquiring new customers is hard work. It’s expensive. And a really large percentage of these customers will probably leave you again soon anyway. That’s a

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3 Ways to Nail Relationship Marketing

Savvy marketers remember to consider the long-term relationships they’re aiming to build with customers for every strategy and campaign they create. Why is relationship marketing

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4 Dating Tips and How They Can Help You Woo New Customers

You walk into a restaurant. Nervous. Carrying flowers. There’s someone waiting for you in the back, the person your friend described. You think: maybe this

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To Dominate the Next Big Thing, Build Long-Term Customer Relationships

Mobile is the preferred channel of an increasingly large percentage of consumers–there are over 2 billion smartphones in use and 71% of people sleep with

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Relationships, Marketing, Human Behavior, and GIFs: A Big Day at LTR

Yesterday was quite a day. From the moment the doors opened at 8:30 a.m. until that very last cocktail napkin was thrown away sometime around

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