priming

The Ins-and-Outs of Priming for Location

Location marketing services have been one of the most revolutionary advances since the dawn of smartphones only eleven short years ago. Once upon a time,

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5 Negative KPIs Marketers Should Be Paying Attention To

Marketers are only as good as their best data, but that doesn’t mean blindly amping up positive key performance indicators (KPIs)—and tuning out any negative

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In-Browser Messages: What Makes Them Different From (and Better Than) Pop-Ups and other Web Interstitials?

At first blush, in-browser messages aren’t so different than their evolutionary predecessors, web pop-ups and other interstitials. In truth, they have some similarities: each one

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Priming for Success the ThredUp Way

One ugly thing about push notifications? Around half of customers (seriously, about 40% of Android users and and 60% of iPhone users) will opt out

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