platform economy

Don’t Put All Your Eggs in One Platform

If you’ve ever spoken to a financial advisor, you’ve probably been given the advice to “diversify your portfolio.” The tip is simple: don’t put all

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5 Emerging Trends Marketers Should Watch in 2017

When it comes to marketing, things are always changing—but this year, things REALLY changed. We watched augmented reality break out with the rise of Pokémon

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A Marketer’s Cheat Sheet on the Mobile Platform Economy

When Steve Jobs launched Apple’s App Store during the infancy of the first generation iPhone, he did it with one goal in mind: sell more

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The Future of Marketing Is Immersive, Automated, Platformed

We’re entering a new and uncertain world. Less than ten years after the introduction of the very first iPhone kicked off a mobile-driven revolution—disrupting long-established

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The Future of the Mobile Economy: 3 Big Trends from Davos

Every winter, world leaders, CEOs, and all manner of prominent international figures (from Oprah Winfrey to Tim Berners-Lee) descend on Davos, Switzerland, to attend the

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