5 Negative KPIs Marketers Should Be Paying Attention To

Marketers are only as good as their best data, but that doesn’t mean blindly amping up positive key performance indicators (KPIs)—and tuning out any negative

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What Does It Mean to Get Permissions?

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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