Multivariate testing

13 Push Notification Dos and Don’ts

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Why Marketers Should (Almost) Always Use Control and Test Groups

Long gone may be your science-fair days of creating experiments with a hypothesis and testing the effects of an independent variable on a dependent variable,

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A/B vs. Multivariate Testing: When to Use Each

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Nail the Essentials: A 10-Point Mobile Onboarding Checklist

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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5 Rules for Smart Multivariate Testing

A campaign that doesn’t resonate with your customers is more than just a lost opportunity—it’s a problem. Too many irrelevant messages can lead to messaging

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