multichannel messaging

This is How You Get App Users to Refer Their Friends

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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How Pandora Made Doves Cry (Okay, Not Really) with Multichannel Messaging

It’s always important to be able to reach your audience. A no-brainer, right? After all, a discount that none of your customers know about is

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How to Keep Your Customers Engaged When Things Change

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Why it Sometimes Pays to Follow the Crowd

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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How Urban Outfitters Boosted Opens by 100+% and Lifted Conversions by 75%

Things move fast in marketing. It feels like there’s always something new on the horizon: new trends, new technologies, new ways of thinking about customers

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How To Beat Today’s Soul-Crushing App Retention Odds

Things are changing in mobile. As the number of new app downloads begins to stagnate and people increasingly focus their limited time and attention on

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Web Push Notifications Have Changed Marketing—And Your Job—Forever

I love my iPhone. It never leaves my side. The first thing I do in the morning is roll over and with one eye open,

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6 Ways Hillary Clinton’s New App is a Masterclass in Relationship Marketing and Mobile Engagement

When it comes to using technology to reach people, we’re used to brands leading and political campaigns (eventually) following. It’s still common for candidates to

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What a Multichannel Promotional Campaign Really Looks Like

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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