mobile metrics

Why Your Data Disagrees: Getting to the Bottom of Discrepancies

Your marketing world might require you to use several systems at once to track your various metrics. And, from time to time, the data might

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Push Notification Direct Opens Don’t Tell the Whole Story

What if some of the customer messages you send are more effective than you realize? You could be making marketing decisions that have the potential

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10 Essential Mobile App KPIs and Engagement Metrics (and How to Use Them)

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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