Mobile marketing

What Online Dating Can Teach us About Mobile Marketing

As marketers, we seek, initially, to attract. To attract people for a first time encounter, and then to charm with enough verve, to click with

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4 QSR Brands to Emulate on Mobile

As mobile becomes increasingly central to the way that people live their lives and interact with brands, businesses worldwide are being forced to rethink their

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Is SMS Over? How It Fits into Your Cross-Channel Strategy

For a lot of people, Short Message Service (SMS) was their introduction to mobile marketing. Before push notifications, before you could easily check email on

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Pack your bags: These 5 Brands are Changing How We Book Travel

It wasn’t that long ago that planning a trip required a lot of preparation, organization, and added considerable weight to your luggage, what with all

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7 Mobile-Savvy Retails Brands to Learn From

As mobile becomes more and more central to everyday life, it’s essential that brands find ways to take advantage of mobile to drive engagement and

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14 Top 2017 Conferences and Events Mobile Marketers Should Keep an Eye On

Marketing is always evolving. And that means staying up to date—or even better, ahead of the curve—as a marketer can often feel equal parts thrilling

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10 Dos and Don’ts for Making the Most of User Data

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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Are You Ready for Mobile Marketing’s Biggest Game?

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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The 40 Mobile Marketing Resources You Should Try and Bookmark Right Now

Whether you’re just starting out in mobile marketing or looking to brush up on what’s new in our ever-evolving industry, you’ve come to the right

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Mobile Marketing Automation, a Manifesto

When Rosetta Stone’s Director of Product Marketing Saad Khan was asked for his apparent expertise in mobile marketing, he gave this advice. If you know mobile is the way to go, but aren’t quite sure how to get there, check it out.

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