mobile marketing benchmarks

Mobile Marketing Education’s Next Step: Know the Terms, the Numbers, and the Strategy

A decade after the introduction of the first iPhone, it’s clear that mobile has conquered the world. The majority of the world’s population regularly uses

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The Secret to Improving Your App Metrics? Knowing How They’re Connected

As mobile increasingly becomes the dominant way that customers engage with brands, it’s becoming more and more important for marketers to have a mobile-first strategy

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Push Notification Direct Opens Don’t Tell the Whole Story

What if some of the customer messages you send are more effective than you realize? You could be making marketing decisions that have the potential

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