mobile marketing automation

What Online Dating Can Teach us About Mobile Marketing

As marketers, we seek, initially, to attract. To attract people for a first time encounter, and then to charm with enough verve, to click with

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Does Mobile Marketing Have a Lowest Common Denominator Problem?

You probably remember the concept of the ‘lowest common denominator’ from grade school– when you were learning about fractions and you had to make your

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Beyond the Smartphone: Be Mobile-Centric, Not Mobile-Only

We’re living in a mobile-centric, mobile-first world. But while smartphones sit at the center of modern life for most people, they’re not the only technology

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Mobile-Powered Loyalty Programs: How to Get It Right

The world’s moving fast. New technologies, new consumer expectations. And all manner of new distractions that can keep customers from coming back. To ensure long-term

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9 Essential Mobile Messaging Metrics (And How to Use Them)

Modern marketing is built around data. In a lot of ways, that’s just dandy—with today’s unprecedented access to customer data, it’s possible to provide your

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What Does Your Brand’s Marketing Tech Stack Look Like?

It’s official: Marketing teams are spending more on tech than they are on paid advertising on paid advertising. So what are the kinds of questions

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A Braze New World

This summer, we had some of the biggest announcements in our company’s 6-year history. We celebrated our Series D funding round led by Iconiq capital.

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How Mobile Marketing Automation Platforms Work

Mobile marketing means coordinating and sending marketing campaigns through mobile channels, such as push notifications and mobile-optimized email. Mobile marketing automation, then, refers to tools

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The Truth Behind 3 Objections to Changing Your MarTech

Companies purchase software solutions to solve their problems and make their lives easier. Yet, how many of us can say that we’ve used a software

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Mobile Marketing Automation, a Manifesto

When Rosetta Stone’s Director of Product Marketing Saad Khan was asked for his apparent expertise in mobile marketing, he gave this advice. If you know mobile is the way to go, but aren’t quite sure how to get there, check it out.

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