martech

What Does Your Brand’s Marketing Tech Stack Look Like?

It’s official: Marketing teams are spending more on tech than they are on paid advertising on paid advertising. So what are the kinds of questions

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Make It Matter: Inspire Solidarity with a Better Engagement Strategy

It happens all the time. There’s a disaster, or a political controversy, or a spontaneous protest, and suddenly an underappreciated organization finds itself thrust into

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Don’t Underestimate the Importance of Mobile Marketing

“Mobile is devouring the world.” That’s what Dunkin’ Donuts Chief Global Customer and Marketing Officer John Costello stated in an interview with Advertising Age last

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