marketing tech stack

Your Data, Where You Need It with Braze Currents [Data Management Tool Product Announcement]

Effective marketing is built on data. The rise of mobile has made it possible for brands to collect more—and more nuanced—data than ever before. That’s

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What Happens When Your Marketing Tech Can’t Talk?

We’ve been talking a lot lately about marketing tech stacks—that is, collections of different kinds of software used to execute a given brand’s marketing strategy.

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9 Keys for Building a Killer Marketing Tech Stack

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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What’s a Marketing Tech Stack, Anyway?

Before the internet, marketing could be a pretty low-tech occupation. But the rise of the web, mobile, and other emerging technologies has made digital experiences

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The Appboy Martech Partnership Stack

Marketing is all about teamwork. Sometimes that means huddling with other marketers to create a killer cross-channel messaging campaign or collaborating with your company’s business

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Go Inside the Stack at LTR 2017

Technology is changing the customer/brand relationship. Digital experiences have increasingly become the central way brands interact with their customers—whether that’s through email, mobile messaging channels

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