Location targeting

The Ins-and-Outs of Priming for Location

Location marketing services have been one of the most revolutionary advances since the dawn of smartphones only eleven short years ago. Once upon a time,

Learn More >

The Changing Shape of Location-Based Marketing

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

Learn More >

Location-Based Marketing: How It Works and Why It Matters

Before the introduction of the first iPhone back in 2007, knowing your customers’ location meant having their mailing address at your fingertips—but the location-tracking capabilities

Learn More >

Location Marketing Tips from Discovery and Lollapalooza

What is location-based targeting in marketing? In the most simple terms, it’s when a brand adjusts customer outreach based on the physical location of each

Learn More >

Gamechanging App Experiences: 4 Ways Marketers Are Cutting Through the Clutter

With the number of apps quickly creeping toward two million, and mobile users getting much tougher to impress, what does it take to keep driving

Learn More >