location marketing

The Ins-and-Outs of Priming for Location

Location marketing services have been one of the most revolutionary advances since the dawn of smartphones only eleven short years ago. Once upon a time,

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How iOS 11’s Features Put the User First

After months of waiting and anticipation, here we are: iOS 11 has arrived. And while the updates in the latest version of Apple’s mobile operating

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Making Connections: Appboy Connects Brands to the Stack with Three Major Updates [PRODUCT ANNOUNCEMENT]

We admit it—we’re obsessed with marketing technology stacks. That’s because we’re obsessed with humanizing the relationships betweens brands and customers. The connection? A stack designed

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Location Marketing: When to Choose Geofencing, Geo-Targeting, or Beaconing Services

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Location Marketing Tips from Discovery and Lollapalooza

What is location-based targeting in marketing? In the most simple terms, it’s when a brand adjusts customer outreach based on the physical location of each

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