location-based marketing

The Changing Shape of Location-Based Marketing

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

Learn More >

Location-Based Marketing: How It Works and Why It Matters

Before the introduction of the first iPhone back in 2007, knowing your customers’ location meant having their mailing address at your fingertips—but the location-tracking capabilities

Learn More >

Up Your Personalization Game With Location-Based Marketing

Imagine that you’re late for a meeting in a city you’ve never visited before and when you step out of your cab, you realize that

Learn More >