KPIs

5 Negative KPIs Marketers Should Be Paying Attention To

Marketers are only as good as their best data, but that doesn’t mean blindly amping up positive key performance indicators (KPIs)—and tuning out any negative

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10 Dos and Don’ts for Making the Most of User Data

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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Recently at Appboy: GIF Support, KPI Formulas, and More [Product Update]

Have you been looking for something to spice up your latest campaign? Something simple and funny and …. animated? Well, we’ve got some great news

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