IOT

11 Super Bowl Digital Marketing Campaigns That Ran Up the Score

Anyone who does work related to sports marketing knows that putting together a winning Super Bowl campaign can be a competitive sport. Each year we

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5G: What It Is, When It’s Coming, and What It Means for Marketers

If you’ve turned on a TV over the past few years, you’ve probably heard a commercial from a telecom company touting their 3G speeds or

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CES 2017: How Digital Assistants Stole the Show (And What It Means for IoT)

At the annual Consumer Electronics Show (CES), held this year January 5–8 in Las Vegas, overwhelming is usually the name of the game. Year after

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The Personalization Principle: How Technology Is Humanizing Mobile Marketing

Think back—way back—to a time before mobile. You bought clothes, booked trips, followed driving directions, found lost items, snapped photos, discovered music, kept up with

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Should You Start Investing in “IoT” Marketing? Three Opportunities to Consider Right Now

These days, seems you can’t check your smartwatch without spotting a headline touting the promise of the so-called Internet of Things (IoT). What sounded like

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