Internet of Things

How Not To Screw Up IoT Marketing

The home of WordPress founder Matt Mullenweg seems like it’s straight out of a sci-fi movie. Upon walking into the kitchen, coffee starts to brew.

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The Personalization Principle: How Technology Is Humanizing Mobile Marketing

Think back—way back—to a time before mobile. You bought clothes, booked trips, followed driving directions, found lost items, snapped photos, discovered music, kept up with

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Should You Start Investing in “IoT” Marketing? Three Opportunities to Consider Right Now

These days, seems you can’t check your smartwatch without spotting a headline touting the promise of the so-called Internet of Things (IoT). What sounded like

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