in-app purchases

The Holidays Change Everything

The holidays are different. You can feel it the moment Thanksgiving Week rolls around: the music you hear changes (that’s right, Christmas carols every five

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30 Essential Stats on In-App Purchases and Monetization

Looking to make money from—or better monetize—your app via in-app purchases? To succeed in this multi-billion dollar business, which has grown by the tens of

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The Buy-In: 8 Ways to Drive That First In-App Purchase

Mobile has grown up. And while it may once have seemed like it was enough for your brand to just HAVE a mobile app—the way

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