engagement

What Does Your Brand’s Marketing Tech Stack Look Like?

It’s official: Marketing teams are spending more on tech than they are on paid advertising on paid advertising. So what are the kinds of questions

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What Customer Engagement Actually Means and How It’s Done

Think of marketing as a soccer game. For the first half, your focus is on taking the lead and acquiring as many customers as possible.

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5 Essential Things to Know About Mobile Marketing

Former Coca-Cola marketing head Wendy Clark once said, “If your plans don’t include mobile, your plans are not finished.” That pretty much sums up the

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App Uninstalls: A Totally Unscientific Look at What Makes Customers Pull the Plug

People uninstall apps all the time. You’ve done it. I’ve done it. But while it’s always painful when a customer decides to step away, the

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Mobile Year in Review: 14 Eye-Opening Mobile Stats from 2015 [Infographic]

Time flies, doesn’t it? The end of the year is time for reflection, and alongside our new brand redesign at Appboy, we’re excited by the

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