Engagement marketing

How To Market a Mobile App: Getting New Users—and Keeping Them!

You and your team have worked hard; you’ve not only innovated by coming up with an idea for a much-needed mobile app, you’ve developed it,

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If Mobile Marketing is a Holiday Party, Don’t be “That Guy”

If your mobile marketing personality were represented by someone at a holiday party, who would they be? And more importantly––would you want to talk with

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How To Hold Onto At-Risk Customers

Everyone loses customers. It’s an unfortunate fact of life. Sometimes they ghost on you and disappear without any warning. And sometimes they give you every

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Be a Genre: Why Flexibility and Cultural Awareness are Essential for Global Brands

The rise of mobile has given even small organizations a global reach. Google Play and Apple’s App Store are accessible anywhere and it’s not unusual

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How To Keep Your Mobile Marketing Fresh

We’ve all had it happen. You download an app and suddenly you’re getting hit with what feels like the exact same message over and over.

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Relationships, Marketing, Human Behavior, and GIFs: A Big Day at LTR

Yesterday was quite a day. From the moment the doors opened at 8:30 a.m. until that very last cocktail napkin was thrown away sometime around

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3 Steps to Connect with Your Mobile Audience

Call it the proximity principle or the law of attraction: People tend to form strong bonds with the people—and the things—that are closest to them.

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