emoji marketing

How to Emoji, GIF, and Meme—Without Overdoing It

Emoji, GIFs, videos, and memes collectively are, like,💥 🙋🏾  totally the thing right now 🙌  👻 ❗ It’s true that all four can effectively grab

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5 Brands Sending Fourth of July Messages Worth Celebrating

Ah, Independence Day—that annual excuse to bust out your grill, watch pyrotechnic experts practice their craft, and dress in an excessively patriotic fashion. It’s also

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13 Push Notification Dos and Don’ts

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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The Rise and Rise of Emoji Marketing

Emojis are blowing up. Five years ago, they were all but unknown outside of Japan. But following Apple’s 2011 decision to add emoji support to

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How Media Brands Can Spice Up Their Marketing with Emojis 😂💯👏

If you work in media and entertainment marketing then you’re likely no stranger to emojis and their rise 📈 in push notifications, email campaigns, social

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Emojis: Why 👻👏😱 Might Be Just What Your Marketing Needs

It sometimes feels like every passing day brings with it some new technology, social platform, or outreach channel that marketers have to stay on top

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