email

Keep It Clean: The Importance of Email List Hygiene

Ok, so you’ve got a great acquisition funnel, you’ve followed your IP warm up to the T and you’re using carefully defined subdomains to send

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How Pandora Made Doves Cry (Okay, Not Really) with Multichannel Messaging

It’s always important to be able to reach your audience. A no-brainer, right? After all, a discount that none of your customers know about is

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What Does It Mean to Get Permissions?

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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New Habits for Customers: 3 Brands that Have Perfected the Daily Ritual

It’s no secret that retaining new users isn’t easy. If your brand can’t find ways to get new customers to log sessions in your app,

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How the Brooklyn Public Library Drives In-Person Engagement with Email

We all get a lot of email. With office workers receiving an average of 121 emails a day (and more when they’re not on the

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11 Super Bowl Digital Marketing Campaigns That Ran Up the Score

Anyone who does work related to sports marketing knows that putting together a winning Super Bowl campaign can be a competitive sport. Each year we

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Two Open Rate Drivers That Too Many Email Marketers Are Overlooking

As an email marketer, I spend a lot of time talking to other industry professionals. A common refrain among metric-driven marketers is to lament over

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A Mini-Guide to Behavioral Email Marketing

In today’s marketing world, the campaign is king. Marketers create a promotion or offer, send a promotional message to a relevant segment of their audience

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7 Active Customer Campaigns We Have a Marketing Crush On

Certain groups of customers get lots of attention—people who’ve just joined your email list, shoppers who abandon carts, app users who are lapsing, and members

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