email marketing

Keep It Clean: The Importance of Email List Hygiene

Ok, so you’ve got a great acquisition funnel, you’ve followed your IP warm up to the T and you’re using carefully defined subdomains to send

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Using Email Subdomains Like A Pro

When using email as a part of a messaging strategy, marketers all have the same goal, right? Getting their messages into customers’ inboxes.  (Preferably Gmail’s elusive

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Ossoff DEFEATED! Ossoff VICTORIOUS!: An Email Cautionary Tale

Bad political outreach knows no partisan divide. During the 2016 U.S. presidential election, we saw a lot of poorly-conceived, ethically questionable email marketing from the

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Don’t Send Email Without It: The Art of IP Warming

Trust isn’t earned overnight. Strong customer/brand relationships are built on a foundation of smart, reliable communication over time. The same holds true for the relationships

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Vivid, Personalized Email, the Jukely Way

Personalization is powerful—and one of the central keys to building strong, sustainable customer relationships in today’s mobile-first world. But for a lot of brands, personalizing

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How the Brooklyn Public Library Drives In-Person Engagement with Email

We all get a lot of email. With office workers receiving an average of 121 emails a day (and more when they’re not on the

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A Mini-Guide to Behavioral Email Marketing

In today’s marketing world, the campaign is king. Marketers create a promotion or offer, send a promotional message to a relevant segment of their audience

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Marketers, Renting Email Lists Is a Bad Idea (No Matter What Trump Is Doing)

For the second time in less than three months, Republican Presidential nominee Donald Trump’s email marketing efforts are making news. Yesterday, Politico reported that while

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5 Lessons From One Stellar Email

Marketing messages, and emails especially, are everywhere. We all have flooded inboxes, and not enough time to read and engage with everything we’re sent. So

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