deep linking

How momondo Increased Conversions By More than 60%

With travel and hospitality businesses—startups and established players, alike—offering a veritable all-you-can-eat continental breakfast of options for travelers, there are more choices than ever when

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How Dots Used Smart Segmentation to Boost Total Revenue by 33%

Customer engagement is key to your brand’s long-term success, but engagement on its own isn’t enough. Without the ability to turn that engagement into an

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How Pandora Made Doves Cry (Okay, Not Really) with Multichannel Messaging

It’s always important to be able to reach your audience. A no-brainer, right? After all, a discount that none of your customers know about is

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Where’s This Push Notification Taking Me?

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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How In-App Promotion Got Anthropologie 10% More User Sessions

You’ve attracted users to download your app, and your colleagues, leadership team, and other stakeholders who seek out regular mobile performance updates have (hopefully) been

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Wish We’d Thought of That: Mobile Marketing That Impresses Marketers

When you’re really enthusiastic (read: nerdy) about being a marketer, it’s almost impossible to take promotions, campaigns, and messaging at face value. The reason? At

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The Deep Linking Difference—And What It Could Mean for Your Brand [Branch Metrics Partnership]

A few weeks ago, a food and drinks app sent a push notification telling recipients that they were eligible to receive free cups of coffee

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How Deep Linking Can Double Conversion, Increase Retention, and Boost Engagement

Today’s savvy mobile marketer is familiar with the term deep linking, but not necessarily fully versed in what it means for their product, and how

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6 Mobile Marketing Trends to Expect in 2016

There’s good reason that mobile demands so much of our mindshare. Just this year, the number of mobile-only internet users surpassed that of desktop-only, according

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