data

Data Vs. Intuition: Why Your Marketing Needs That Human Touch

Many of us have experienced the phenomenon of deadlocked decision-making. Whole projects held up at the mercy of contradictory indications and data prognostication. The team

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Data Vs. Intuition: How To Approach Data for Great Marketing

When big data first started to become the next big thing, the conversation was about holding human judgement up against the numbers to see who’d

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