data management

Emotions to the Front, Technology to the Back

Last week, more than 25,000 people—innovators, thought leaders, c-suite execs, computer scientists, and more than a few celebrities—gathered at New Orleans’ Ernest N. Morial Convention

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Big Month at Braze: Email Links Simplified, Smarter Data Exports, and More!

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What

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Big Month at Braze: New Capabilities in Personalization, Email, and Data Management

At Braze, we’re focused on building the best customer engagement platform, enabling brilliant messaging experiences across devices, channels, and platforms. What does that mean for

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Appboy Quarterly Roundup: Currents, Location Marketing, Internal Groups and more [Q2 2017]

At Appboy, we’re always looking for ways to help our clients use technology to humanize their customer relationships. One of the smartest ways to do

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Your Data, Where You Need It with Braze Currents [Data Management Tool Product Announcement]

Effective marketing is built on data. The rise of mobile has made it possible for brands to collect more—and more nuanced—data than ever before. That’s

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What Happens When Your Marketing Tech Can’t Talk?

We’ve been talking a lot lately about marketing tech stacks—that is, collections of different kinds of software used to execute a given brand’s marketing strategy.

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Making Connections: Appboy Connects Brands to the Stack with Three Major Updates [PRODUCT ANNOUNCEMENT]

We admit it—we’re obsessed with marketing technology stacks. That’s because we’re obsessed with humanizing the relationships betweens brands and customers. The connection? A stack designed

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