customer relationships

Decide What Your Values Are—And Stick to Them

What does your brand stand for? Your company’s values are at the heart of everything you do. Without a firm grip on what your brand

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Help Your Customers Unplug: A Call for Conscious Marketing

Smartphones hit the scene in the early aughts. The first baby iPhone came to market in 2007, which means they’ve been in our lives for

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Your Customers Are Telling You How To Reach Them—Listen

Customer attention is a limited resource. Mobile has made it easier to reach your audience members whenever and wherever—but it’s made it easier for other

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What It Takes to Win Your Customer’s Loyalty [Resource Bundle]

Why customer loyalty matters Face it, most new app users won’t stick around for a long time. It’s the Achilles’ heel of creating a mobile

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Personalization for Beginners: Hi, {{${first_name}}}

Personalization is a powerful tool. But if you don’t have any experience using it as part of your customer outreach, it can be a little

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To Dominate the Next Big Thing, Build Long-Term Customer Relationships

Mobile is the preferred channel of an increasingly large percentage of consumers–there are over 2 billion smartphones in use and 71% of people sleep with

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Relationships, Marketing, Human Behavior, and GIFs: A Big Day at LTR

Yesterday was quite a day. From the moment the doors opened at 8:30 a.m. until that very last cocktail napkin was thrown away sometime around

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Give Up Control to Drive Mobile App Engagement

Every year, the cost of mobile app user acquisition jumps higher: last year, it surged by a full 80 percent to $2.25 per customer. Want

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