customer lifecycle

The First Thing to Do When You’re Ready for Mobile Marketing

People spend 17% more time with mobile devices than they do with desktop, and mobile is the driving force of internet adoption worldwide. Regardless of

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Lifecycle Marketing Part One: Map Your Brand’s Customer Lifecycles

Several years ago, Deloitte and Touche studied Fortune 500 leaders across industries and found that customer-centric companies were 60% more profitable, two times as likely

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