customer journey

Appboy Canvas Allows Marketers to Visualize Campaigns as They Build [Product Announcement]

The customer journey has changed. It’s not about encouraging a single purchase anymore, and you can’t chart it as a straight line or a funnel.

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Lifecycle Marketing Part One: Map Your Brand’s Customer Lifecycles

Several years ago, Deloitte and Touche studied Fortune 500 leaders across industries and found that customer-centric companies were 60% more profitable, two times as likely

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Every Mobile Customer Is Unique—And So Are Their Customer Journeys

When someone first downloads your app, visits your website, or stops by one of your brick and mortar locations, that’s an opportunity. Engage them successfully

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