customer engagement

Make It Easy for Customers to Make Your Brand a Habit

For the average person, the rise of mobile has made things easier. Traffic warnings and subway updates reach you wherever you are. Taking a high-quality

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To Dominate the Next Big Thing, Build Long-Term Customer Relationships

Mobile is the preferred channel of an increasingly large percentage of consumers–there are over 2 billion smartphones in use and 71% of people sleep with

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How to Inspire Consistent Engagement (and Boost Retention, Too)

Earlier this month, Appboy (AKA us!) published new research that uncovered a direct correlation between how consistently a customer engages with an app and the

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Be a Genre: Why Flexibility and Cultural Awareness are Essential for Global Brands

The rise of mobile has given even small organizations a global reach. Google Play and Apple’s App Store are accessible anywhere and it’s not unusual

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Be Your Customers’ Ritual: Consistent Engagement Results in 90% Audience Retention after One Month

Rituals support healthy relationships. Whether or not you regularly make the time to have coffee with a friend will affect if you stay close over

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Give Up Control to Drive Mobile App Engagement

Every year, the cost of mobile app user acquisition jumps higher: last year, it surged by a full 80 percent to $2.25 per customer. Want

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Love After Download: 5 Ways to Keep Them Coming Back

So they downloaded your app. Huge win—but now what? To forge an authentic relationship with new customers, they must interact with—and continue using—your app, particularly

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Mobile Acquisition Costs are a Serious Problem – But Engagement Can Be the Solution

Right now, it costs $2.73 to acquire a customer for an Android app. That’s not cheap, and some analysts think that price could double in

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