customer engagement

Braze Adds AccuWeather and Microsoft to Partner Ecosystem

Here at Braze, we practice what we preach. We believe in the power of maintaining strong connections. We believe in the fiery potential that lies

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Customer Engagement—It Takes Teamwork

Each day, the average consumer receives 60+ push notifications, 120+ emails, and sees more than 5,000 distinct advertisements. That makes cutting through this vast barrage

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Go Inside the Stack at LTR 2017

Technology is changing the customer/brand relationship. Digital experiences have increasingly become the central way brands interact with their customers—whether that’s through email, mobile messaging channels

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Activity Messaging: 6 Key Things for Marketers to Know

For today’s marketer, few things are as important as customer engagement. As mobile has taken over and the traditional marketing funnel has slowly given way

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What Customer Engagement Actually Means and How It’s Done

Think of marketing as a soccer game. For the first half, your focus is on taking the lead and acquiring as many customers as possible.

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What’s the Best Way to Define an Active User?

Your brand’s most active users may be hidden from plain sight due to antiquated analytics. For years, leaders in the digital marketing industry have relied

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​The Pros Agree: Engagement Is the Most Important Task in Mobile

It can now cost over $3.50 to acquire a new, loyal app user (defined as a user who downloads and opens an app three times),

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Mobile Year in Review: 14 Eye-Opening Mobile Stats from 2015 [Infographic]

Time flies, doesn’t it? The end of the year is time for reflection, and alongside our new brand redesign at Appboy, we’re excited by the

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The Marketer’s Holiday GIF Guide

GIFs are finally having their moment. After years of being ignored and dismissed as old (which they are, in computer-years, anyway) and goofy (it’s part

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How To Hold Onto At-Risk Customers

Everyone loses customers. It’s an unfortunate fact of life. Sometimes they ghost on you and disappear without any warning. And sometimes they give you every

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