customer data

The 4 Keys to Smart Data Planning

Customer data. It’s at the center of today’s customer engagement landscape, supporting the kinds of targeted messages and responsive customer experiences that define successful customer/brand

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9 Keys for Building a Killer Marketing Tech Stack

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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What’s a Marketing Tech Stack, Anyway?

Before the internet, marketing could be a pretty low-tech occupation. But the rise of the web, mobile, and other emerging technologies has made digital experiences

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Interactive Marketing Is Powered by the Right Data: Here’s How

For each campaign, you might define a best-case-scenario funnel that brings a user from initial message, through various engagement touchpoints, all the way through to

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How Delivery Hero Got 85% More Conversions

As a mobile marketer, your priorities may seem at odds with one another: Deliver enough audience growth to impress investors and help your app compete

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Why Your Data Disagrees: Getting to the Bottom of Discrepancies

Your marketing world might require you to use several systems at once to track your various metrics. And, from time to time, the data might

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How Data and Emotion Power Smart Holiday Marketing

Over the last decade, mobile devices have entrenched themselves in nearly every aspect of our day-to-day lives. 72% of U.S. adults own a smartphone and

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The First Thing to Do When You’re Ready for Mobile Marketing

People spend 17% more time with mobile devices than they do with desktop, and mobile is the driving force of internet adoption worldwide. Regardless of

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The 7 Biggest Problems for a Mobile Marketer (And How To Fix Them)

Every industry has its common challenges. In mobile marketing, connecting authentically with customers is a biggie. There are devices, and often thousands of miles, between

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