CRM

Why Marketers Need a Multichannel CRM to Stay Relevant

Modern marketing has become something of a catch-me-if-you-can game. The mobile age has jettisoned us past the days of plain old “digital” marketing and email-and-website

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The Mobile Martech Gap: What It Is, Why It Matters, and How To Close It

As more and more consumers come to depend on mobile devices to keep up with friends, monitor their finances, read the news—to live their lives,

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Should You Start Investing in “IoT” Marketing? Three Opportunities to Consider Right Now

These days, seems you can’t check your smartwatch without spotting a headline touting the promise of the so-called Internet of Things (IoT). What sounded like

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3 Steps to Connect with Your Mobile Audience

Call it the proximity principle or the law of attraction: People tend to form strong bonds with the people—and the things—that are closest to them.

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5 Ways to Use Predictive Analytics to Supercharge Your Marketing

You probably have access to more mobile marketing tools than ever, but unfortunately, a crystal ball still isn’t among them. And until Apple or Google

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