chatbots

MWC Americas 2017: Will AI Be Customer Engagement’s Secret Weapon?

Every year, senior executives and mobile thought leaders head to Mobile World Congress to get a sense of which way the wind is blowing, technology-wise.

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Facebook Wants to Own the Future, But Marketers Can Have a Piece

There were three big announcements at Facebook’s F8 conference this week. According to this marketer—you should care about one of them now, one of them

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Don’t Put All Your Eggs in One Platform

If you’ve ever spoken to a financial advisor, you’ve probably been given the advice to “diversify your portfolio.” The tip is simple: don’t put all

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5 Emerging Trends Marketers Should Watch in 2017

When it comes to marketing, things are always changing—but this year, things REALLY changed. We watched augmented reality break out with the rise of Pokémon

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The Key Driver of Adoption & Value Is Not Shiny New Toys

As leading technology companies mash together new services, platforms, and capabilities, brands can find the signal in the noise—and make smart new investments—by understanding what

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A Marketer’s Cheat Sheet on the Mobile Platform Economy

When Steve Jobs launched Apple’s App Store during the infancy of the first generation iPhone, he did it with one goal in mind: sell more

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6 Big Questions About OTT Marketing, Answered

The world keeps changing. New technologies and new ways of using them keep cropping up. And every time something new and different emerges, the questions

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Are Facebook’s Chatbots the Future of Customer Relationships?

Facebook unveiled plenty of big, new things at this year’s F8 Conference, held April 12–13 in San Francisco: live video streaming; open access to Instant

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