beacons

Location-Based Marketing: How It Works and Why It Matters

Before the introduction of the first iPhone back in 2007, knowing your customers’ location meant having their mailing address at your fingertips—but the location-tracking capabilities

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Location Marketing: When to Choose Geofencing, Geo-Targeting, or Beaconing Services

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Are Beacons Actually Going to Happen?

Beacons. They’re small, unobtrusive devices that can communicate with smartphones and tablets via bluetooth low energy (BLE). By deploying them in a store or other

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Mobile Tech Takes “Niche Plus Heat” Loyalty Marketing to the Next Level

One of my favorite bosses from my seven years at the TV network, CNBC, believes “niche plus heat” creates the ultimate recipe for marketing success.

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