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Every Mobile Customer Is Unique—And So Are Their Customer Journeys

When someone first downloads your app, visits your website, or stops by one of your brick and mortar locations, that’s an opportunity. Engage them successfully

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Web Push: The Marketing Channel That’s Been Missing

Web push notifications are here. Learn why web push notifications are significant for marketers and how you can use them to boost your customer outreach.

CES 2016: Is This Smelly Alarm Clock the Future of Marketing?

The annual CES consumer electronics trade show in Las Vegas has long been a coming out party for emerging technologies. The VCR (1970). The camcorder

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Don’t Underestimate the Importance of Mobile Marketing

“Mobile is devouring the world.” That’s what Dunkin’ Donuts Chief Global Customer and Marketing Officer John Costello stated in an interview with Advertising Age last

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