app retention

6 Stats to Take Your App Engagement to the Next Level

When it comes to optimizing your app engagement strategy, the details can make a huge difference. Just take a look at this case study from

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App User Retention: Less Than 25% of New App Users Return the Day After First Use (Here’s What to Do About It)

Your customers are the core of your business. No matter how good your products are, or how compelling your brand story, if you can’t get

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5 Tips for Increasing In-App Conversions up to 200% [Infographic]

Since it’s 50% easier to sell to an existing customer than to a new one, we at Appboy are laser focused on retention—on how brands

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