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5 Negative KPIs Marketers Should Be Paying Attention To

Marketers are only as good as their best data, but that doesn’t mean blindly amping up positive key performance indicators (KPIs)—and tuning out any negative

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7 Mobile-Savvy Retails Brands to Learn From

As mobile becomes more and more central to everyday life, it’s essential that brands find ways to take advantage of mobile to drive engagement and

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9 Abandoned Shopping Cart Notifications That Impress Us

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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