A/B testing

How 1-800-FLOWERS.COM Upped Conversions 350% Above Average

If you work in ecommerce, then a top challenge for your business is likely shopping cart abandonment. And you’re not alone: the average documented shopping

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Why Marketers Should (Almost) Always Use Control and Test Groups

Long gone may be your science-fair days of creating experiments with a hypothesis and testing the effects of an independent variable on a dependent variable,

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A/B vs. Multivariate Testing: When to Use Each

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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When A/B Testing Isn’t Worth It

For marketing geeks like you and me, nothing gets the blood flowing like an A/B test. They’re quick to run and it’s deeply satisfying to

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