The Personalization Principle: How Technology Is Humanizing Mobile Marketing

Think back—way back—to a time before mobile. You bought clothes, booked trips, followed driving directions, found lost items, snapped photos, discovered music, kept up with

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Only Good Content Will Save Marketers From Themselves

You can now block individual senders from your Gmail account with two simple clicks. Last week Google announced the most recent in a long history

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#engage Mobile Influencers: Zedge’s Eric doormouse Peltier (Part One of Two)

Each month, the #engage Mobile Influencers interview series profiles experts, thought leaders and rising stars in mobile, giving them an opportunity to share their personal experiences, preferences

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