How Making Domino’s Pizza Made Me a Better Marketer

I’m a marketer who markets a marketing technology to other marketers. (Say that ten times fast.) For one week, however, I made pizza for a

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Location Marketing Tips from Discovery and Lollapalooza

What is location-based targeting in marketing? In the most simple terms, it’s when a brand adjusts customer outreach based on the physical location of each

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How Runkeeper’s Messaging Gets Users to Stick With It (And Them)

Every year millions of Americans make a New Year’s resolution. Year after year, the number one resolution is to lose weight or exercise more. But

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Relationship Marketing Is the Future of Marketing

Acquiring new customers is hard work. It’s expensive. And a really large percentage of these customers will probably leave you again soon anyway. That’s a

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To Get Into Mobile Marketing, You Just Have To Do It: Lessons From Domino’s

Enterprise companies can have the reputation of being slow to adapt, behind the times, or generally too cautious of new technologies or trends for their

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Mobile Marketing Automation, a Manifesto

When Rosetta Stone’s Director of Product Marketing Saad Khan was asked for his apparent expertise in mobile marketing, he gave this advice. If you know mobile is the way to go, but aren’t quite sure how to get there, check it out.

Give Up Control: How Curiosity’s App Marketers Give Users the Reins

The mobile ecosystem is flooded with endless apps, educational tools, and sources of entertainment. As of mid-2015, there were a total of 1.9 million visible

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How Meditation Can Make You a Better Marketer

A while back we spoke with Tamara McCleary, relationship and conscious business expert, about how to make your brand story connect more deeply with your

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The Founders of Women in Mobile Talk Retention, Personalization, and Their “Army of Sparring Partners”

The tech industry is infamous for being male-dominated: at Google, women hold only 18% of the tech jobs, and the recent “Elephant in the Valley”

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Engage Millions of Users With Mobile Community-Building Lessons From Untappd

Around 2009, check-in apps became all the rage. Foursquare took off at SXSW and shortly after the festival, the act of checking in became ubiquitous.

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