Personal essays uncovering experiences and thoughts from Team Appboy employees and mobile marketing leaders.
Category: Stories

It’s My Party, and I’ll Open Your Push if I Want To

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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How Making Domino’s Pizza Made Me a Better Marketer

I’m a marketer who markets a marketing technology to other marketers. (Say that ten times fast.) For one week, however, I made pizza for a

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Relationship Marketing Is the Future of Marketing

Acquiring new customers is hard work. It’s expensive. And a really large percentage of these customers will probably leave you again soon anyway. That’s a

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Mobile Marketing Automation, a Manifesto

When Rosetta Stone’s Director of Product Marketing Saad Khan was asked for his apparent expertise in mobile marketing, he gave this advice. If you know mobile is the way to go, but aren’t quite sure how to get there, check it out.

How Meditation Can Make You a Better Marketer

A while back we spoke with Tamara McCleary, relationship and conscious business expert, about how to make your brand story connect more deeply with your

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The Personalization Principle: How Technology Is Humanizing Mobile Marketing

Think back—way back—to a time before mobile. You bought clothes, booked trips, followed driving directions, found lost items, snapped photos, discovered music, kept up with

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Only Good Content Will Save Marketers From Themselves

You can now block individual senders from your Gmail account with two simple clicks. Last week Google announced the most recent in a long history

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