Explore Braze Magazine: The Integration Issue

We’ve never had better tools to separate signal from noise in the cascade of cross-channel data. So why can it feel so hard to action

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Explore Braze Magazine: The Predictions Issue

What a year 2018 was! GDPR enforcement took effect, Amazon continued its aggressive expansion, Microsoft overtook Apple as the most valuable company in the world,

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Your Relationships with Your Customers are Still Relationships

Your customer/brand relationships are just that—relationships. And, as with any relationship, success takes time, work, consideration, self-awareness, and (of course) passion. Maybe it’s time to

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Friday The 25th: Who Will Survive the Rise of GDPR?

The following is a work of fiction. Any similarity to actual businesses, or actual industry events, is purely coincidental. Braze cannot provide legal advice to

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Priming for Success the ThredUp Way

One ugly thing about push notifications? Around half of customers (seriously, about 40% of Android users and and 60% of iPhone users) will opt out

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Ossoff DEFEATED! Ossoff VICTORIOUS!: An Email Cautionary Tale

Bad political outreach knows no partisan divide. During the 2016 U.S. presidential election, we saw a lot of poorly-conceived, ethically questionable email marketing from the

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It’s My Party, and I’ll Open Your Push if I Want To

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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Want to Make the Most Of Web Push? You’d Better Do This First

It’s been a long time since anybody thought of the web as an emerging platform—more than twenty years, give or take. But while the web

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Worth A Thousand Words: A Masterclass in Cross-Channel Rich Content

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Election Night Push Done Right, the ABC News Way

When something big happens, news brands need a way to let their audiences know. Back in the day, that may have meant kids hawking papers

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