Priming for Success the ThredUp Way

One ugly about push notifications? Around half of customers (seriously, about 40% of Android users and and 60% of iPhone users) will opt out of

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Ossoff DEFEATED! Ossoff VICTORIOUS!: An Email Cautionary Tale

Bad political outreach knows no partisan divide. During the 2016 U.S. presidential election, we saw a lot of poorly-conceived, ethically questionable email marketing from the

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It’s My Party, and I’ll Open Your Push if I Want To

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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Want to Make the Most Of Web Push? You’d Better Do This First

It’s been a long time since anybody thought of the web as an emerging platform—more than twenty years, give or take. But while the web

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Worth A Thousand Words: A Masterclass in Cross-Channel Rich Content

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Election Night Push Done Right, the ABC News Way

When something big happens, news brands need a way to let their audiences know. Back in the day, that may have meant kids hawking papers

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How Dots Used Smart Segmentation to Boost Total Revenue by 33%

Customer engagement is key to your brand’s long-term success, but engagement on its own isn’t enough. Without the ability to turn that engagement into an

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Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their

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How Urban Outfitters Boosted Opens by 100+% and Lifted Conversions by 75%

Things move fast in marketing. It feels like there’s always something new on the horizon: new trends, new technologies, new ways of thinking about customers

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How Saucey Uses Conversion Tracking to Speed New Purchases

Many people are willing to “try something once,” but they may well not return for a second conversion. (Maybe they’ve forgotten about your app or

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