Friday The 25th: Who Will Survive the Rise of GDPR?

The following is a work of fiction. Any similarity to actual businesses, or actual industry events, is purely coincidental. Braze cannot provide legal advice to

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Braze Adds AccuWeather and Microsoft to Partner Ecosystem

Here at Braze, we practice what we preach. We believe in the power of maintaining strong connections. We believe in the fiery potential that lies

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How Mobile and Other New Technologies are Impacting the Gaming Space

Almost as long as this world has had people on it, those people have sought to amuse themselves with games. Backgammon is one of the

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Big Month at Braze: New Capabilities in Personalization, Email, and Data Management

At Braze, we’re focused on building the best customer engagement platform, enabling brilliant messaging experiences across devices, channels, and platforms. What does that mean for

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Does Mobile Marketing Have a Lowest Common Denominator Problem?

You probably remember the concept of the ‘lowest common denominator’ from grade school– when you were learning about fractions and you had to make your

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Beyond the Smartphone: Be Mobile-Centric, Not Mobile-Only

We’re living in a mobile-centric, mobile-first world. But while smartphones sit at the center of modern life for most people, they’re not the only technology

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Mobile-Powered Loyalty Programs: How to Get It Right

The world’s moving fast. New technologies, new consumer expectations. And all manner of new distractions that can keep customers from coming back. To ensure long-term

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9 Essential Mobile Messaging Metrics (And How to Use Them)

Modern marketing is built around data. In a lot of ways, that’s just dandy—with today’s unprecedented access to customer data, it’s possible to provide your

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Stack Vs. Cloud: What Marketers Need to Know

There aren’t a lot of Don Draper types left in the world of digital marketing. Creativity is just as important as ever, but that era

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The 5 Hottest Marketing Trends of 2017

Man, oh man. If there’s one thing you can count on in tech from year to year—it’s the unexpected. In 2017, we saw a ton

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