MarTech
Find out how the marketing technology industry is evolving and how you can keep your brand up-to-date.
Category: Insights

Customer Engagement—It Should Be a Conversation

In the decade-plus since the introduction of the first iPhone kicked off the rise of a new, mobile-first era, we’re increasingly moving into a new

Learn More >

Big Month at Braze: New Capabilities in Personalization, Email, and Data Management

At Braze, we’re focused on building the best customer engagement platform, enabling brilliant messaging experiences across devices, channels, and platforms. What does that mean for

Learn More >

Beyond the Smartphone: Be Mobile-Centric, Not Mobile-Only

We’re living in a mobile-centric, mobile-first world. But while smartphones sit at the center of modern life for most people, they’re not the only technology

Learn More >

Stack Vs. Cloud: What Marketers Need to Know

There aren’t a lot of Don Draper types left in the world of digital marketing. Creativity is just as important as ever, but that era

Learn More >

What Does Your Brand’s Marketing Tech Stack Look Like?

It’s official: Marketing teams are spending more on tech than they are on paid advertising on paid advertising. So what are the kinds of questions

Learn More >

Why You Need a Marketer-Friendly Marketing Platform

For the past five years, we’ve heard thought leaders boast predictions that the day would come when Chief Marketing Officers (CMOs) would be spending more

Learn More >

Build vs Buy: Which Solution is Right for Your Company?

It’s a time-tested question, raised in the halls of companies of all sizes:  when faced with a problem, should we build a solution to address

Learn More >

Location-Based Marketing: How It Works and Why It Matters

Before the introduction of the first iPhone back in 2007, knowing your customers’ location meant having their mailing address at your fingertips—but the location-tracking capabilities

Learn More >

Driving Experimentation: How Lyft Fuels Amazing Customer Experiences

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

Learn More >

Appboy Quarterly Roundup: Currents, Location Marketing, Internal Groups and more [Q2 2017]

At Appboy, we’re always looking for ways to help our clients use technology to humanize their customer relationships. One of the smartest ways to do

Learn More >