Data & Analytics
Understand consumer habits and plot your marketing success through Appboy’s own research and industry data and analysis.
Category: Insights

Americans More “Connected” on Election Day: Mobile Activity Up to 34% Higher

Last week wasn’t a typical week. At Appboy, we took a look at how election day changed our mobile habits—how much, and when, we used

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Why Marketers Should (Almost) Always Use Control and Test Groups

Long gone may be your science-fair days of creating experiments with a hypothesis and testing the effects of an independent variable on a dependent variable,

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Push Notification Direct Opens Don’t Tell the Whole Story

What if some of the customer messages you send are more effective than you realize? You could be making marketing decisions that have the potential

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The Top 3 Ways to Calculate User Retention Rate with Formulas

In 1999, NASA’s Mars Climate Orbiter burned up as it entered the Martian atmosphere. The reason? Mismeasurement. Thrust was reported by the software in newtons

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Are Your App User Acquisition Dollars Going to Waste?

Are you paying for thousands of customers every month, but only keeping hundreds? Many apps are. App user acquisition is often a focus of marketing

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30 Essential Stats on In-App Purchases and Monetization

Looking to make money from—or better monetize—your app via in-app purchases? To succeed in this multi-billion dollar business, which has grown by the tens of

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6 Stats to Take Your App Engagement to the Next Level

When it comes to optimizing your app engagement strategy, the details can make a huge difference. Just take a look at this case study from

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The Rise and Rise of Emoji Marketing

Emojis are blowing up. Five years ago, they were all but unknown outside of Japan. But following Apple’s 2011 decision to add emoji support to

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Data Vs. Intuition: Why Your Marketing Needs That Human Touch

Many of us have experienced the phenomenon of deadlocked decision-making. Whole projects held up at the mercy of contradictory indications and data prognostication. The team

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