Data & Analytics
Understand consumer habits and plot your marketing success through Appboy’s own research and industry data and analysis.
Category: Insights

Marketing at the Speed of Instinct

Close your eyes. Now picture all the nuanced messages you want to share with your customers, each unique individual with their own wants and needs.

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What’s an API, Anyway?

It’s not exactly a secret that a business without a mobile strategy these days is a business in trouble. But while most people know that

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Not Hype, Not Magic: What Human-Focused AI Really Means for Customer Engagement

The concept of Artificial Intelligence has been with us for a long, long time. It’s appeared in ancient myths and spilled into popular culture, from

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Big Month at Braze: Email Links Simplified, Smarter Data Exports, and More!

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What

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9 Essential Mobile Messaging Metrics (And How to Use Them)

Modern marketing is built around data. In a lot of ways, that’s just dandy—with today’s unprecedented access to customer data, it’s possible to provide your

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The Changing Shape of Location-Based Marketing

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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Your Data, Where You Need It with Braze Currents [Data Management Tool Product Announcement]

Effective marketing is built on data. The rise of mobile has made it possible for brands to collect more—and more nuanced—data than ever before. That’s

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Making Connections: Appboy Connects Brands to the Stack with Three Major Updates [PRODUCT ANNOUNCEMENT]

We admit it—we’re obsessed with marketing technology stacks. That’s because we’re obsessed with humanizing the relationships betweens brands and customers. The connection? A stack designed

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How the Super Bowl Changes Mobile App Use: Prep Now for February 5

Every year, over a hundred million people tune in to the Super Bowl. And many of them have their smartphones in hand, actively using their

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