We’re Ready—Bring On GDPR!

It’s been a long time coming. From those early discussions about updating European Union privacy laws to the passage of the General Data Protection Regulation

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Emotions to the Front, Technology to the Back

Last week, more than 25,000 people—innovators, thought leaders, c-suite execs, computer scientists, and more than a few celebrities—gathered at New Orleans’ Ernest N. Morial Convention

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Why Braze Built An Intelligence Suite—And Where We’re Taking It

Right now, it feels like artificial intelligence is on everyone’s minds. It’s a buzzword, a hot topic at industry events, the object of a lot

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Simplifying Data Compliance with OpenGDPR

The clock is ticking. Beginning May 25th, the European Union’s new General Data Protection Regulation (GDPR) will be enforced globally, fundamentally changing the way global

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Marketing at the Speed of Instinct

Close your eyes. Now picture all the nuanced messages you want to share with your customers, each unique individual with their own wants and needs.

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What’s an API, Anyway?

It’s not exactly a secret that a business without a mobile strategy these days is a business in trouble. But while most people know that

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Big Month at Braze: Uninstall Tracking for Android and Improved Search

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What

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Not Hype, Not Magic: What Human-Focused AI Really Means for Customer Engagement

The concept of Artificial Intelligence has been with us for a long, long time. It’s appeared in ancient myths and spilled into popular culture, from

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Make Security a Mindset

Modern life is creating a flood of information. In fact, 16 trillion gigabytes of data were created in 2016 alone, and that number is expected

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What’s PII, Anyway?

If you’re a marketer worth your salt (and of course you are), you’re likely amassing tons of data, and, if you’re worth quite a lot

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