Big Month at Braze: New Capabilities in Personalization, Email, and Data Management

At Braze, we’re focused on building the best customer engagement platform, enabling brilliant messaging experiences across devices, channels, and platforms. What does that mean for

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Does Mobile Marketing Have a Lowest Common Denominator Problem?

You probably remember the concept of the ‘lowest common denominator’ from grade school– when you were learning about fractions and you had to make your

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Beyond the Smartphone: Be Mobile-Centric, Not Mobile-Only

We’re living in a mobile-centric, mobile-first world. But while smartphones sit at the center of modern life for most people, they’re not the only technology

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Mobile-Powered Loyalty Programs: How to Get It Right

The world’s moving fast. New technologies, new consumer expectations. And all manner of new distractions that can keep customers from coming back. To ensure long-term

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9 Essential Mobile Messaging Metrics (And How to Use Them)

Modern marketing is built around data. In a lot of ways, that’s just dandy—with today’s unprecedented access to customer data, it’s possible to provide your

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Stack Vs. Cloud: What Marketers Need to Know

There aren’t a lot of Don Draper types left in the world of digital marketing. Creativity is just as important as ever, but that era

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The 5 Hottest Marketing Trends of 2017

Man, oh man. If there’s one thing you can count on in tech from year to year—it’s the unexpected. In 2017, we saw a ton

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What Does Your Brand’s Marketing Tech Stack Look Like?

It’s official: Marketing teams are spending more on tech than they are on paid advertising on paid advertising. So what are the kinds of questions

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In-Browser Messages: What Makes Them Different From (and Better Than) Pop-Ups and other Web Interstitials?

At first blush, in-browser messages aren’t so different than their evolutionary predecessors, web pop-ups and other interstitials. In truth, they have some similarities: each one

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Why You Need a Marketer-Friendly Marketing Platform

For the past five years, we’ve heard thought leaders boast predictions that the day would come when Chief Marketing Officers (CMOs) would be spending more

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