Explore Braze Magazine: The Integration Issue

We’ve never had better tools to separate signal from noise in the cascade of cross-channel data. So why can it feel so hard to action

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What It Takes to Orchestrate Brilliant Customer Experiences

Data is at the core of any great marketing strategy—but brilliant customer experiences aren’t made possible by data alone. To successfully engage, retain, and build

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Explore Braze Magazine: The Predictions Issue

What a year 2018 was! GDPR enforcement took effect, Amazon continued its aggressive expansion, Microsoft overtook Apple as the most valuable company in the world,

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Customer Engagement—It Should Be a Conversation

In the decade-plus since the introduction of the first iPhone kicked off the rise of a new, mobile-first era, we’re increasingly moving into a new

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5 Customer Questions Answered by Good Onboarding Practices

Imagine you’re a throwing a party. You’ve got snacks, a DIY photobooth, balloons, a stocked bar, and a trendy-but-not-too-trendy playlist in the background. The door

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Is Your Marketing Organization Stuck in Time?

In the wake of GDPR, marketers can be forgiven if they’re tempted to take the digital equivalent of pulling the covers over their heads and

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We’re Ready—Bring On GDPR!

It’s been a long time coming. From those early discussions about updating European Union privacy laws to the passage of the General Data Protection Regulation

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Emotions to the Front, Technology to the Back

Last week, more than 25,000 people—innovators, thought leaders, c-suite execs, computer scientists, and more than a few celebrities—gathered at New Orleans’ Ernest N. Morial Convention

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Big Month at Braze: Uninstall Tracking for Android and Improved Search

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What

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Big Month at Braze: Email Links Simplified, Smarter Data Exports, and More!

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What

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